Motorsports Facts and Figures

• Motorsports is the largest spectator sport in the U.S.

• 64% of stock car racing fans are married.

• 60% of fans are male, and 40% female.

• The Coca-Cola 600 stock car race is the second most attended single day sporting event in the U.S.

• 27% of the spectators at stock car races are in professional or managerial positions.

• Over 50% of the spectators have incomes in excess of $50,000.

• 72% almost always buy a sponsor product rather than the product of a non sponsor company.

• Sponsor product loyalty of auto racing fans is the highest of any sport.

• 22% of auto racing fans have at least a college degree.

• NASCAR.com is 43^rd on Media Metrix’s list of top 50 fastest growing Internet web sites.

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