Motorsports Marketing Opportunities

This is a partial list of some different ways Potter Motorsports can be used and how we can enhance your company’s marketing program.

• Employees, company executives, distributors, etc. attend races as fans or crew members

• Name Exposure

• Fans wear items, such as hats and T-shirts
• Photo handouts at your place of business, or distributors
• Photo handouts at the track, trade shows, mall shows, car shows, parades
• Photos of car in ads, brochures, etc.
• Race car shown on billboards, advertising literature

• Handouts with coupons or sweepstakes

• Advertising in souvenir programs

• Exposition space at racetrack

• Driver appearances

• We can make the company race car available to your distribution channel for special promotions, store/distributor openings, or announcements.

• Trade shows, mall shows, car shows

• People love having a picture of themselves with the race car.
• People are curious enough about race cars to the point where they will look even if they are not race fans.

• Internet website for company race team (www.yourcompanymotorsports.com)

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