Motorsports Marketing Points to Consider

• Motorsports can be a complete tool of advertising, selling, promotion, and public relations.

• Motorsports is the number one spectator sport in the United States.

• A research project by Nordhaus Research (Southfield, MI) polled 47 million fans of racing, 38% of whom say they make an effort to buy products and services from companies involved in auto racing.

• The Coca-Cola 600 is the second largest sporting event in the United States.

• Motorsports is simply another advertising medium, another tool at your disposal.

• Many teams attend more than one racing event per week, which leverages your exposure.

• Spectators at the local tracks tend to be the same people week after week, boosting frequency.

• Think of your car as a tool to be used any place you want to reach people; its use goes far beyond the people who watch racing.

• Racing will position you in people's minds alongside some of the major, ultra-successful, business savvy companies that have made racing a respectable place to be. It will not brand your company as irresponsible.

• Motorsports gets your name/logo/colors in front of consumers.

• Fans relate to race cars, and follow them closely, thus following your product also.

• Short tracks represent more than 80% of racing's annual attendance.

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